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    © 2015 by Bérica Agency

    Staying Ready: Tech Tips from Google for Female Entrepreneurs

    March 14, 2018

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    Berenice Bonilla, Director, Bérica Agency

    “STAY ready so you don’t have to…what ?” coaxed the emcee, extending the mic towards the audience.

    “GET ready,” shouted everyone, beaming in response.

    The exchange immediately electrified the room full of entrepreneurs gathered for the DC Google Digital Marketing Workshop in Honor of Women's History Month. But the idea of remaining in that stance—of being continually prepared and on the lookout for new opportunities—was the thre...

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    Officially Impressive: A Digital "Dama" Doing Good

    September 27, 2017

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    Berenice Bonilla, Director, Bérica Agency

    This week we feature a proud Caribeña bringing and celebrating life in Syracuse: Ana Gil Taylor.

    As photographer and videographer, entrepreneur, mom, and web broadcaster,  this powerhouse of a woman is moving and shaking all over Central New York. 

    Making many of her fellow Latinos proud, Ana is one of the pioneering women who have started their own businesses in Central New York and who, through their e...

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    #PromotingGood: Fearless Queen of The Salt City

    March 2, 2017

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    Berenice Bonilla, Director, Bérica Agency

    As we begin National Women's History Month, we're excited to resume our #PromotingGood blog series with a feature on an inspiring young female entrepreneur making strides in The Salt City: Tommi Billingsley, Founder and CEO of JustMeTommi, Inc. In launching and operating a female-centered business, as well as in dedicating her time to helping people in need, she has become a leading lady #PromotingGood in our region....

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    3  Easy Ways To Strengthen Your Brand

    December 12, 2016

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    Berenice Bonilla

    The inspiration for today's blog entry comes from sales consultant Beatrice Stonebanks, as quoted in the book "Habit Changers," by M. J. Ryan. Beatrice admonishes, "You Are As You Are Evidenced." In other words, what you exhibit will affect how you are perceived. And, how you are perceived is more important than how you think you are. 

    So, how can we make sure we're being appropriately interpreted? It doesn't always happen...

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    Why a Branding Internship Can Help You Become a More Successful Entrepreneur

    September 3, 2016

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    Eric Love Jones, Intern, SUNY Oneonta, Candidate for a BA in Music Industry


    Working as a Visual Communications & New Technology Intern for Bérica Agency taught me a lot. Most of all, it taught me about the importance of branding.

    I just completed my summer internship with Bérica Agency, which I secured through the Vision Center's Synergy Program. Our program director, Natividad Cabrera, connected me to the company so that I could gain the experience of working in a new business environment,...

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    #PromotingGood: Opening Doors of Opportunity

    August 26, 2016

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    Bérica Agency

    Today, news broke about the approval of a new agreement prioritizing the use of minority, women and locally-owned businesses for a major school renovation project led by the Joint Schools Construction Board in the city of Syracuse. This presents exciting prospects and signals that new opportunities may be on the horizon. It also prompts all entrepreneurs looking for new business to ensure that when new avenues open up, we...

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    #ThoughtfulThursday: Marisol Hernandez, a Leading CNY Ladyboss

    July 22, 2016

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    Berenice Bonilla, Director, Bérica Agency

    As I sit here with a heavy heart, listening to some of the most hateful rhetoric being promulgated against my Latino brothers and sisters today, it is such a pleasure to be able to pen today's #PromotingGood entry and dedicate it to Marisol Hernandez, an experienced CNY entrepreneur who has touched the lives of so many people this entire state, including my own.  My hope in writing this is that you'll be encouraged to reach ou...

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    #ThoughtfulThursday: Fashioning a New Vision of Success

    July 14, 2016

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    Bérica Agency

    Today, we bring back #ThoughtfulThursday to continue to explore the different ways that local entrepreneurs are #PromotingGood in the community. We resume with none other than Aronne Funderburg, Owner and Designer of Unico Re clothing.

    "Giving back by supporting young people is definitely part of the vision for my business. Children are the future, and they not only need, but DESERVE, guidance," he says.

    It's this perspecti...

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    #ThoughtfulThursday: Youth #PromotingGood

    July 1, 2016

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    Bérica Agency

    On our second #ThoughtfulThursday of the season, we're excited to feature one of our city's youngest entrepreneurs: Travis Robinson, owner of @TruSoundzEnt and advocate for fellow minority business owners in Syracuse.

    Part of what has led to his early success (he launched his company at 25!) is his dedication to honing his craft from a young age. At only 13 years old, he was already learning the ins and outs of graphic design a...

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    #ThoughtfulThursday: #PromotingGood & Deeds That Matter

    June 23, 2016

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    Bérica Agency

    We're starting a campaign to #PromoteGood. For the next three months, on #ThoughtfulThursdays, we'll be highlighting ​inspiring words & #​Good​D​eeds ​from local ​and regional ​entrepreneurs in #CNY.

    Today we feature Emad Rahim, Partner of IntelligentHQ.com and Muslamb Stationers.

    We asked him: ​How is your company #PromotingGood in the community this year?

    "We're offering time and resources to support positive pro...

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